Easy-to-Use Ad & Campaign Templates
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Reach Customers on Smartphones
Get Real-Time Customer Analytics
Collect & Save Customer Data
- Add Spots, WiFi Spots or Geofence Spots and create proximity campaigns for any or all of them.
- BeLocal Pro Proximity Platform works with all iBeacon & Eddystone devices.
- The BeLocal Pro Platform makes adding to your Spot fleet very easy!
- Assigning customized campaigns to your Spots, WiFi Spots and Geofence Spots has never been so simple!
Geofence is a virtual boundary for a real-world geographic area. In BeLocal Pro Inc., Geofence is generated as a radius around a store or point location. Customer receives a push notification on his mobile device as soon as he enters the defined radius. Customers who receive a Geofence notification are 2.7x more likely to use app than those who don't receive one.
HOW DOES GEOFENCE WORK?
Geofencing uses GPS as well as mobile network triangulation to determine user’s mobile device position and proximity to a set Geofence point. It allows to send push messages to users' smartphones when they enter a defined geographic area, such as a retail store, stadium, shopping mall etc.
WHAT IS THE DIFFERENCE BETWEEN BEACONS AND GEOFENCE?
Beacons broadcast tiny radio signals that can trigger certain actions in a beacon-enabled app on a mobile device. Beacons use Bluetooth Low Energy to estimate if a mobile user is within the range of its signal. This allows you to trigger your proximity campaign. Beacons are great for indoors use and when you need high precision, up to few meters.
Geofencing is less precise when it comes to proximity detection. This makes geofencing more effective for outdoor proximity campaigns that target customers on a larger area, for example when they are walking through the street or are close to the entrance of a shopping mall.
WHEN SHOULD I USE GEOFENCE?
Geofence is great for numerous business cases, one of the most valuable is increasing the number of visitors in your venue. If you want to let your customers know that there is a promotion in your venue, they can even be located 100 meters away from it, simply add a Geofence spot in Belocal Pro Inc. and create a Campaign that triggers notification "Your Comapny Name: Check out our new collection, you're only 100 meters away".
Another valid business case is that you want to make sure that people will have bluetooth turned on to receive beacon proximity campaigns indoors. You can simply create a Geofence campaign that will trigger a notification reminder "Turn on Bluetooth to receive more special offers". This significantly increases conversion rates for beacon campaigns.
Customers who receive a Geofence notification are 2.7x more likely to use app than those who don't receive one.
Geofence and Beacons complement each other, so that you can use both of them at the same time.
NEARBY MAP WITH NAVIGATION
Finding and collecting interesting offers can be troublesome, especially if you don't know where to look for them. Nearby Map allows customers to see where offers are located on a map and navigates them there. This results in increased foot traffic and sales for venues.
Returning customers spend 67% more than new ones so why not reward them for their loyalty and retain them? BeLocal Pro Loyalty Campaigns allow you to reward loyal customers with coupons for making a purchase, visiting a store or collecting a certain amount of points.
A loyalty program is an incentive that allows a retail business to create a long lasting relationship with its customers. Customers are offered product discounts, coupons, points toward merchandise or some other reward in exchange for their voluntary participation in the program. A secondary goal of a loyalty card program is to build repeat business by offering participating customers something that isn't available to non-participating customers.
Loyalty Campaigns on mobile phones are not only more convenient, they are also more effective than traditional loyalty programs with the use of plastic cards or real stamps. With BeLocal Pro you can reward customers for behavior that supports your business goals: grant them virtual points or stamps and remind them to collect their rewards after they received enough points or stamps.
LOYALTY CAMPAIGNS BOOST GROWTH
Each type of loyalty program may bring you different results, but loyalty programs have been tested time and time again, and have proven to be successful in numerous industries. Companies around the world allocate all of their energy towards growing their business and customer loyalty is one of the easiest ways to ensure this.
LOYALTY PROGRAMS ARE INEXPENSIVE
Pursuing new customers is the true cost, keeping an existing customer is 7 times less expensive than acquiring a new one (Forbes, 2013). The resources you use for a loyalty program are pale in comparison to the expense of finding new buyers. What is more, depending on the scope of your rewards program, the expenses you incur by starting a Loyalty Rewards Campaign may be overshadowed by the additional business generated as a result.
GROW YOUR REPUTATION
Loyalty programs convince new customers to stick around after purchasing your products, also they ensure that existing loyal customers feel that they are valued by your company. You not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with their friends and family. The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others.
INCREASE SALES BY INCLUDING ATTRACTIVE AWARDS
Using a Loyalty Rewards Program in your marketing strategy will help provide you with access to a bigger portion of your customers’ spending. This will especially occur when the rewards you offer are in tune with the wants and needs of the customers. It is important to point out that not all loyalty rewards programs are the same, and only one that is executed skillfully will have the desired effect. Your rewards program could entice customers to purchase more at a given time, but only if the incentives you give out are worth it.
IT PROVIDES ESSENTIAL CUSTOMER INFORMATION
Understanding the purchasing behavior of a specific set of customers is one of the most important information available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior you need to understand what the target audience avoids as much as what triggers them to spend their money. When offering a Loyalty Rewards Program, you are conducting a form of research that will give you information about your customers. Through trial and error, you will begin to see the sort of incentives that fuel the desire of your clients, and the rewards that don’t elicit the same results. This allows you to tune in your sales strategy. By using this information, you can also attach the most interesting rewards to specific products that you are most interested in sharing with your clients.
LOYALTY PROGRAMS MAKE CUSTOMERS HAPPY
When you implement a Loyalty Rewards Program, you are sending a message to your current and future customer base that you are interested in not only making money off of purchases, but also in a relationship with customers. This act of goodwill will improve the overall outlook of your customers, which will ultimately have a positive impact on your business.
Loyalty Campaigns are effective marketing tools. They increase growth, help retain customers, and improve your brand’s reputation. And if you haven’t yet used a loyalty program in marketing strategy BeLocal Pro Loyalty Campaigns may be the best way to start one of the best and easiest tools available for the success of your business.
PUSH NOTIFICATION CAMPAIGNS
Push Notification Campaigns are a great way to stay in touch with your customers even if they are not in the range of your Beacons, WiFi or Geofence. You can send Push Notification Campaign to notify your customers about a new promotion or event even when they are not actively using the application. Notifications can be broadcasted to all customers or sent to a subset of users to give personalized information.
HOW DOES PUSH NOTIFICATION CAMPAIGN WORK?
Each proximity campaign created in BeLocal Pro can be delivered to your customers without the need to be in the range of a spot (Beacon, Wifi, Geofence). Once you create and set up your campaign there appears a button labelled "Push" in the campaigns list. Once you click it you will be asked to confirm that you want to send this campaign. After confirming the campaign is delivered within 5 minutes to all your customers or a subset of them that you defined in the campaign settings under "Target Users" section.
WHAT ARE THE TYPES OF PUSH NOTIFICATION CAMPAIGNS?
Not sure where to get started? Here are several examples of Push Notification Campaigns you can use, from welcoming new customers and on-boarding to nurturing your relationship with your most loyal customers:
Sending a welcome message to your customers is the first opportunity to set the tone of future communication. Ask yourself: “What can I communicate to provide immediate value to my customer?”. If your app is a shopping app, you might want to consider welcoming customers with a special offer or discount as an incentive to make their first visit to a store and purchase.
Some customers are active for the first couple of months, but then slowly visit less and less. A well planned, proactive push notification campaign can help you keep customer engagement high. Send a push campaign that sparks their curiosity and gets them back into your store.
Each added spot collects a number of metrics like:
- number of visits
- number of new visitors
- most frequent locations
- time per visit and many more.
You can optimize your sales by analyzing what people buy and how they move within range. Just as important, you or the management staff will see the impact of your marketing campaigns in real time!
EXPERIENCE IT YOURSELF
THANKS TO BELOCAL PRO SOCIAL SHARING, CREATE YOUR OWN VIRAL CAMPAIGNS
Delivering a proximity marketing campaign is a great first step. The next step, is creating a marketing campaign that has the power to go viral and reach thousands and even millions of people. The BeLocal Pro social sharing and marketing platform empowers you and your customers to share the campaign on Facebook, Twitter, Pinterest or Gmail. Sign up for BeLocal Pro today and let's go viral!
WHAT MAKES FOR A GOOD VIRAL CAMPAIGN?
Social media is a great equalizer, because any company can get recognized thanks to viral campaigns, regardless of their brand awareness or marketing budget. This should be the goal for every marketer. Some may say, "all it takes to go viral is a good idea, great product and an engaging proximity marketing campaign. It is a bit more complicated, and it’s almost impossible to predict what campaigns will go viral, and which ones will not. That being said, there are good practices you MUST follow to increase your chances of having your campaign go viral. If you are striving to build a viral proximity marketing campaign, here’s how you can give your campaign the best shot:
MAKE THE CAMPAIGN VISUALLY ATTRACTIVE
Visually appealing postings or advertising, has the greatest chance for a marketing campaign to go viral. One of the first items you need to do is to add videos or images to your campaign and BeLocal Pro enables you to take control thanks to the easy-to-use campaign templates. Even if the majority of your message is text-based, inserting a compelling image or create a compelling video will make all the difference in the world. GOLDEN RULE: make sure that your campaign visuals are humorous, informative or surprising.
KEEP IT SIMPLE
Your campaign needs to be simple and have a clear-cut message. People are used to short messages that are easily understood. If a person does not understand the message, there is no chance they will share it on social media. A short video, a simple photo or a concise text are most likely to be shared. Additional information can be hidden behind a call to action button. Remember, BeLocal Pro enables you to take control thanks to the easy-to-use campaign templates.
PLAN YOUR COPY
You may think that viral marketing campaigns happen by accident, but most of them are carefully planned. Ensure that your copy is easy-to-read and understand for your customers.
FOCUS ON EMOTIONS
Viral campaigns always trigger emotions. They are often humorous, silly, but they can also be sentimental. As you plan a campaign, make sure there is an emotional touch to your message. Informative campaigns can also go viral, but they have to trigger emotions, as well. Focus on people's hopes, dreams or sense of humor, and your campaign will be successful and far more likely to go viral.
KNOW YOUR CUSTOMERS
Before launching a campaign, you should always complete proper research about your target audience. The BeLocal Pro Platform reporting features, will provide the essential information about all your app users as it collects customers' name, e-mail address, and social profile. You also tap into information about personal characteristics like age, gender and product categories they are interested in. Once you study carefully your customers, it will be far more easier to prepare an effective and engaging campaign. You must get to know your target audience and the triggers for a successful marketing campaign.
LAST BUT NOT LEAST,
SHARE CAMPAIGNS THROUGH YOUR SOCIAL NETWORKS
BeLocal Pro makes it easy to share your campaigns across social networks with one click in your campaign dashboard. Connect BeLocal Pro to your Facebook, Twitter and Pinterest accounts, to post your campaigns on those networks.
EXPERIENCE IT YOURSELF
HOW DOES RETARGETING WORK?
The shopping journey doesn’t always end with a store visit, so why should your marketing efforts? Belocal Pro's Retargeting allows retail marketers to take advantage of in-store location signals to personalize post store visit marketing efforts. Whether you want to stimulate return visits to the store or increase loyalty through online engagement, BeLocal makes it easy to tailor your online messages based on in-store behaviors.
You can retarget rich-media campaigns through In-app Notification or E-mail sent to your customer's inbox.
COLLECT CUSTOMER DATA
Knowing your customers is crucial for every business to improve marketing strategy and increase sales. BeLocal Pro enables to collect customers' name, e-mail address, and social profile. You also get information about personal characteristics like age, gender and product categories they are interested in.
Making a personal connection with the customer is what marketing is all about. Every company dreams about campaigns that have the right message, to the right person, at the right time. The key to truly personalized campaigns — the thing that makes this one-to-one marketing possible — is customer data. With Bleesk retailers and marketers can finally learn about their customers and collect vastly more data on their behavior than ever before.
USER REGISTRATION & CUSTOMER PROFILE
Customers who use BeLocal Pro app also choose preferences regarding the campaign content they would like to be notified about. There are 6 campaign categories they can choose: Food & Drink, Shopping & Services, Sports & Entertainment, Health & Beauty, Events & Information and Real Estate. Thanks to this information you are able to adjust the campaign content to the needs of your customers, target your campaigns more efficiently and further increase engagement and conversion which leads to more sales.
Knowing personal information like customer's name is a powerful feature in the hands of marketer. Imagine being able to greet every single customer by their name when they are walking into a store. Now this is possible! You can create campaigns that will use customer's name or e-mail address as a part of the content. Sending a welcome message to your customers is the first opportunity to set the tone of future communication and create a long relation.
BeLocal Pro analytics dashboard provides rich insights into your proximity campaign performance. You can evaluate each campaign based on various metrics like number of new customers, customer age & gender segments and customer flow.
GAIN COMPREHENSIVE KNOWLEDGE OF YOUR CUSTOMER’S INTERACTIONS THROUGHOUT THE STORE
BeLocal Pro enables you to predict your customers' behavior with the power of big data analytics. Measure visits, new visitors, most frequent locations, time per visit and much more. You can optimize your sales by analyzing what people buy, how they move and see the impact of your marketing campaigns. BeLocal Pro also gives you a chance to see detailed insights about characteristics of the people who visit (age, gender) and visualize their walking paths at the place of your proximity campaign.
WHAT METRICS CAN YOU MEASURE
BeLocal Pro collects various proximity metrics that help you evaluate the success of your proximity Campaigns. Here is the list of metrics that are available in BeLocal Pro's Fleet for each added spot:
Total Number of Visitors - the total number of people that were in the range of the spot and received campaign.
New Visitors - the number of new visitors that were in the range of the spot and received campaign. If a visitor comes back to the same spot in a few days he will not be counted as a 'New Visitor' anymore.
Average Stay Duration - the avarage time people spent in the range of the spot.
New vs Returning Visitors - comparison between the total number of visitors and new visitors.
User Profile Metrics:
Male vs Female Visitors - comparison between the total number of male and female visitors.
Age Groups - comparison between the total number of visitors from different Age Groups. Age Groups consist of:
- Children (younger than 12 years old)
- Teenagers (12 - 19 years old)
- Young adults (20 - 29 years old)
- Adults (30 - 55 years old)
- Mature (56 - 65 years old)
- Pensioners (above 65 years old)
Incoming Flow - see what path your customers take to reach a certain area in your place.
Outgoing Flow - see what your customers do after they reach a certain area in your place.
Traffic Sources - the most popular traffic sources to a certain location.
Traffic Destinations - the most popular traffic sources from a certain location.
UNDERSTAND WHY CUSTOMERS BUY
With Belocal Pro Fleet iBeacon & Eddystone proximity platform you can optimize your sales by analyzing various customer segments like male vs female, their age, new vs returning. Learn the preferences of your visitors and adjust exposition to provide them with the most exciting and personalized offers. BeLocal Pro visitor analytics dashboard allows to see volume and traffic patterns. See who's coming into your locations and where they travel within your venue. View engagement rates and evaluate performance based on changes made to your campaigns.